Archive for the ‘Product management’ Category



Sou fã do Quora.

Se vc tem uma pergunta, é 99,99% provável que alguém já tenha perguntado, e outrém respondido, a mesma dúvida por lá.

E as respostas são francas e objetivas, dadas não pq. tem alguém pagando, mas pq. a pergunta é válida e faz sentido investir tempo (a maior das preciosidades nos dias de hoje) respondendo.

E, como todos podem votar na resposta (algo que os geeks chamam de crowdsourcing … argh), as melhores respostas emergem na multidão.

Algumas são hilárias, como aquela abaixo, sobre pq. o Dropbox é mais popular que outros aplicativos com funcionalidade análoga.

Depois de ler, já sei que eu nunca mais vou ser capaz de discutir sobre funcionalidades de produto sem iniciar a frase com “Não, cala a boca !”

De modo análogo ao KISS (Keept it simple stupid), deviam padronizar o uso do termo NCAB. “Não, cala a boca”.

Why is Dropbox more popular than other programs with similar functionality?
E.g., SugarSync, Windows Live Sync, Google Drive, SkyDrive, Omnidrive, iCloud, etc., which are or were free.Edit

Michael Wolfe, On startup #4 and counting.
Well, let’s take a step back and think about the sync problem and what the ideal solution for it would do:

There would be a folder.
You’d put your stuff in it.
It would sync.

They built that.

Why didn’t anyone else build that? I have no idea.

“But,” you may ask, “so much more you could do! What about task management, calendaring, customized dashboards, virtual white boarding. More than just folders and files!”

No, shut up. People don’t use that crap. They just want a folder. A folder that syncs.

“But,” you may say, “this is valuable data… certainly users will feel more comfortable tying their data to Windows Live, Apple’s MobileMe, or a name they already know.”

No, shut up. Not a single person on Earth wakes up in the morning worried about deriving more value from their Windows Live login. People already trust folders. And Dropbox looks just like a folder. One that syncs.

“But,” you may say, “folders are so 1995. Why not leverage the full power of the web? With HTML5 you can drag and drop files, you can build intergalactic dashboards of statistics showing how much storage you are using, you can publish your files as RSS feeds and tweets, and you can add your company logo!”

No, shut up. Most of the world doesn’t sit in front of their browser all day. If they do, it is Internet Explorer 6 at work that they are not allowed to upgrade. Browsers suck for these kinds of things. Their stuff is already in folders. They just want a folder. That syncs.

That is what it does.

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